Our Story

At "Every Step Is A Finish Line," we draw inspiration from our founder Richie McPeak, a true warrior battling Leiomyosarcoma for over 9 years with unmatched strength and courage. His journey serves as a powerful reminder that life's challenges don't define us; it's how we face them that matters.

Our apparel serves as a symbol of Richie's strength and resilience. Each design embodies the spirit of never giving up, no matter the obstacles in our path. By wearing our clothing, you carry a piece of Richie's powerful message with you, reminding yourself and others to approach life's challenges with courage and optimism.

When you wear "Every Step Is A Finish Line" clothing, you become part of a supportive community, bonded by a shared commitment to persevere and inspire. Together, we celebrate the victories, both big and small, and provide unwavering support for one another on our individual journeys.

Every purchase makes a real difference. Your support enables us to fund vital sarcoma research and provide assistance to amputee veterans. Together, we can drive positive change and empower those facing their battles with renewed hope.